Experience
📊 Head of Market & Consumer Insight – Symrise (APAC). Leading product creation and customer engagement in Taste, Nutrition, and Health across 13 markets with advanced insight capabilities
🚀 Former Associate Director – Nielsen BASES. Over 7 years of experience in innovation consultancy across Singapore and Shanghai
💡 FMCG Market & Consumer Research Expert: 15+ years of experience in market, consumer, and sensory research, supporting brand innovation and strategic decision-making
Education
🏆 Executive MBA – INSEAD
🔬 BSc in Food Science & Engineering – East China University of Science and Technology
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